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Services
Bridging strategy and storytelling with real-world execution.
A holistic approach to content, from concept to delivery.
I combine strategy, production, and post-production into one streamlined process. My real-world experience helps inform decisions early on, allowing small changes to make a big difference in budget, timeline, and overall impact.
By aligning creative vision with execution from the start, I help ensure that every project runs smoothly, stays efficient, and keeps the story at its core.
Strategy & Storytelling
Turning ideas into strategies
and strategies into stories
I work closely with clients to define their message and translate it into platform-specific plans that connect with their audience. With a strong foundation in digital storytelling and an intuitive sense for trends, I shape ideas into actionable creative direction that is ready for production.
Post-Production
Editing that serves the story and the platform.
I bring hands-on experience across most formats, including social media content, in-app delivery, TV commercials, and long-form storytelling. This includes work with motion graphics and light animation. Enabling me to either edit directly myself or support post teams with structure and guidance to maintain consistency and clarity.
Workflow Development
Systems that support creativity
With a background in engineering and a deep understanding of content workflows, I help teams optimise how they work together. From agency processes to World Cup productions, I design and refine workflows that improve communication, reduce friction, and maximise creative output.
Content Creator
A multi-skilled approach to content creation
For me, being a content creator means being strategic, adaptable, and hands-on. It is a role with many hats, operating on a smaller scale to large branded productions.
I blend idea development, production, editing, and platform fluency into one role. It combines everything I do, making me a flexible partner for brands that need end-to-end thinking, fast execution and in an ever-changing environment.
Creative Producer
Production designed around your story
I build the right team for each project, whether it calls for a nimble solo crew or a large-scale setup. With experience across branded content, social-first videos, and commercials, I manage timelines, budgets, and logistics while keeping the creative thread intact throughout the process.
Videographer
Filming with intent, at any scale
From TikToks to multi-camera interviews and from mobile shooting to cinema cameras, I adapt to the needs of each production. I focus on capturing footage that supports the story, whether working solo or alongside a larger crew. On bigger sets, I work closely with dedicated Directors of Photography to align visual execution with the creative direction.
Creative Operations Manager
Keeping creativity and teams moving forward
I draw on my experience as an athlete, coach, and team player to manage creative teams with clarity and focus. I create cultures where feedback flows, structure supports output, and people can do their best work—even under pressure.
My greatest
Strength....
Where it all comes together
My greatest value lies in large-scale, cross-platform projects where strategy and production are deeply interconnected and directly influence performance. In these environments, the ability to think holistically and adapt across disciplines becomes essential. Depending on the scope and structure of a project, roles often evolve. What begins as a creative producer role may also include strategic planning, team leadership, or hands-on editing. Similarly, content creators are often expected to move fluidly between ideation, filming, and post-production to deliver fast-paced, social-first content.
I embrace this flexibility and adapt to meet the goals and needs of each client. Whether the challenge is creative, structural, or operational, I aim to provide clear solutions that keep the story strong and the execution effective.
Testimonials
Tim Argane, Content Creator FIFA
"Not only does he improve the quality of our work, he is a pleasure to work with. I always love working alongside Alex, learning from his endless knowledge in production and post production is always a pleasure. Great energy and a work ethic that I relate to!"
