Puma has been in my DNA for as long as I could think.
My first pair of shoes are a pair of Puma Mid-cut sneakers, they are still dangling in my childhood bedroom. I also had to listen to my Dad talk about working at Puma for over 25 years.
So it filled me with great pleasure to be able to work with them as part of my professional Journey over 20 years after receiving those first sneakers.
Puma
Client:
PUMA
Agency:
LOOP New Media GmbH
Role:
Creative Producer & Editor
Highlight Project: PUMATRAC
Duration: 4 Years
PUMATRAC is Puma's flagship fitness app.
It's reboot in 2018 saw me edit and deliver over twentyfive - thousand files over the course of three months. This included all In-app content from Thumbnails & Audio Files to the actual workout clips and Introduction videos through to all Social Clips and Launch video.
After dedicating over three months nearly exclusively to the launch, knowing the product like no other and my personal experience in fitness and coaching I was in a unique position to act as both technical and creative producer for all upcoming PUMATRAC productions.
This included refined workflows and shaping creative ideas to fit within the technical restrictions of the app. This allowed myself to record Voice Overs with athletes in languages from Russion, Polish and Greek in a smooth and efficient workflow.
