thinking out loud

Things I write

Notes on sport, content and life as a creative.

When millions of people love a story, does a bit of it belong to them? On fandom, reboots and who owns culture, from Star Wars to The Last of Us.

Why trust matters more than the notes themselves. Plus five rules I try to stick to with clients and crews.

A ski tour in South Tyrol, a shot I thought the snowstorm had ruined, and how I got it back in the edit.

How Amazon timed its Premier League games around Black Friday and Boxing Day to pull people into Prime.

What happens to work-life balance when the thing you love becomes your job?

Filming an off-road rally in Zambia that raises money for wildlife, and why I think creatives should use their skills for good causes.

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