Thomas Hitzlsperger at the Euros
Four weeks on the road during Euro 2024 as his personal content producer and strategist.
- Client
- Thomas Hitzlsperger
- Partners
- Porsche, UEFA
- My role
- Content producer, strategist
- Result
- Over 150% channel growth
Where it started
Thomas Hitzlsperger is a former Germany international who was part of the squad at the 2006 World Cup on home soil. During the Euros in Germany he was working as a pundit, and he wanted to use the tournament to grow his social media, as he didn't really have a big following or presence there yet.
What I did
After some initial consulting on how to approach it, I ended up travelling around with him for four weeks as his personal content producer and strategist. That included content for him and for his partners, like Porsche, and for UEFA, where he's an ambassador.
We also created a short interview show where he talked to friends and guests inside a Porsche, with big names like Sami Khedira on the show.
Result
We grew his channel by over 150%, with a few clips going viral along the way. He was more than happy with it, and we've been collaborating on his content ever since.